Niches in Chiropractic.

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My post the other day talked somewhat more in depth about the ins and outs of The Joint chiropractic offices. Today, I was reflecting more on that business model and contrasting it to regular chiropractors and niche chiropractic offices. Thing is, I’m on the cusp of developing my own future with a new office in a retail location. Yesterday, I …

Transparency in business?

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I need someone to put up a video like this to go over a clinic’s income for a given year. What did you bring in for out of pocket pay? Insurance? Auto accident/personal injury? This guy is a wedding photographer, videographer, and YouTube. He’s crushing it with only 86K subscribers. And his YouTube ad revenue was only $8K for the …

How The Joint has put a polish on a chiropractic clinic.

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When you look at your typical chiropractic clinic in your town, you’ll see a mixed bag of techniques and practice styles. I think this is bad for the continuity of care for patients. I’d like to see more reliable expectations for patients–they should know what they are getting into when they go to a chiropractor. But even worse, in this …

What exactly is happening when you “crack” my neck?

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A patient asked me this question just now. And, I get asked this a lot. This is roughly what I told her: When I crack your neck, we’re increasing rang of motion to the joint I cracked, and I’m targeting only the joints that don’t move very well. What’s happening is that the two sides of the joint surfaces are …