Focusing on the important few.

Ryan Todd Lloyd, DCNeck, San Francisco Bay Area, San Francisco ChiropractorLeave a Comment

Reading Time: 3 minutesWhen professionals deliver services to a niche group of customers, they tend to attract more business. There is something inherently trusting about going to a professional who only focuses on one thing. People know that this focus will provide more expertise, more efficacy, and more value for the extra money. I remember reading Harry Beckwith’s book Selling the Invisible about … Read More